Surprise is one of the most powerful tools in an event organiser's arsenal. Well-planned moments provide thrills, increase memorability and build a stronger relationship with the brand or idea behind the meeting. Importantly, the element of surprise shouldn't be limited to just one agenda point - it's worth spreading it across all stages of the event, from the invitation to the end. Here are some tips on how to do it effectively and with good taste.
1. Invitations
The very first contact with an attendee is the ideal opportunity to introduce the non-obvious element of surprise. Instead of standard invitations, you can opt for interactive forms such as a personalised video, an AR call-to-action or a riddle whose answer reveals the location of the meeting. Another interesting option is to send a small item related to the theme of the party in advance, the significance of which will only become clear on site. This builds tension and makes the participant feel involved even before the event starts.
2.The entrance
The moment of entry is the key time when the emotions of the participants are at their highest. It is worth using it to create a memorable experience. his could be an unusual welcome (e.g. actors in the role of hosts with a storyline), a dynamic art installation or a high-tech front gate. A great solution is also the use of a Wordfall water printer, which creates lettering or symbols from precise water jets, also in 3D. It is suitable for displaying the event name or motto in a astonishing form. Such a visual element of surprise at an event acts not only as an attraction, but also as a stunning photo space for social media.
3. The main part of the programme
Instead of the usual routine: presentation, break, panel - introduce unpredictable rhythms. During the formal speeches, for example, you can plan a short, well-choreographed artistic intervention that relates to the theme of the event but changes the pace and attracts attention. It is also a good idea to hide small surprises in the conference materials or to invite an unexpected special guest who was not previously announced. Such an element of surprise at an event is extra entertainment and a way to engage the audience.
4. Breaks
Time between programme points is a great opportunity for non-obvious forms of interaction. You can invite participants to take part in a quiz related to the event's theme or create a sensory chillout zone with unique attractions. Small surprises, such as unusual snacks or mini-workshops, keep people engaged despite the pause in the programme.
Adding an element of surprise at an event should not be improvised. The best results are achieved when each feature stems from a well-thought-out concept and serves a specific purpose - to build emotion, engage or enhance the message. In this way, even small touches can have a huge impact.